Dental websites are a way to digitally market your practice through writing meaningful, catchy and latest content about the current trending topics related to dentistry. Not only writing content, but by highlighting on all the services you provide in your dental practice can be a part of your website.
Now just writing content and jotting down your appointments schedules is not enough to be under the Google ranking list. One has to implement SEO strategies to make people ponder on your website. As far as dental practice is concerned, doing great treatments for existing patients is not going to help unless you start taking interest in the marketing aspect of it. Gaining more and more new patients should be the prioritized aim. And to achieve this aim, how you design your dental website is of very much importance. No one is going to read long bulky pages of explanation of how a dental health is of utmost importance in everyone's life, unless someone is really searching on the same subject on the internet. So keep your content short, SEO done on the entire article and not at least on the home page.
Home page of any dental website should be such that if a new patient stumbles upon it and makes up his mind to visit you or call you that same moment, he should not keep browsing your home page just to get your contact details. Just make sure, it gets visible at the blink of an eye in bold letters so that it does not get skipped while eyeballing. Sometimes while searching for the contact details, the patient finds each second a pain to spend on your website just because he is literally waiting for it to get appeared immediately in front of his eyes.
Never project disease and cancer laden photographs of patients you have treated till now. It somehow disturbs the harmony of the patient looking for a potential dentist. To showcase your successfully treated patient's before and after treatment photos you can choose another page and for home page just reveal smiling and happy photos to keep up with the motivation of looking up to you as their future potential dentist.
Always include an appointment booking system and a contact form, not to mention the weekly newsletters that you will be delivering to all the subscribers to your website.
Keep the payments system very simple and easy to understand.
Provide sharing links to your social media websites such as Facebook, WhatsApp, and Twitter. Keep updating your social media platforms as soon as you update your website blog.
To rank your website for any particular keyword search, you need to have a landing page separately completely devoted to the keyword so as to improve the chances of traffic driving towards your website.
Keep up with the content management system in which you will need to give offers and insights immediately into your website. Keep the website simple and sober looking. Do not flock your website with too many links and text overloading.
With time, when the traffic grows on your website, you need to mark which pages are most visited and which ones are not. By making this list, you will get a gist of which area you are missing in. by improving on those pages or by installing software to look after the links will sort you in this problem as well.
These small but discreet decisions may prove very beneficial for your dental practice. With the growth in digital marketing and SEO services, it is important to have a simple yet efficient design of your website which will ensure more and more visitors online and offline.